Adobe provides products and services used for creating, managing, delivering, measuring, optimizing, engaging and transacting with content. Co.'s segments are: Digital Media, which enables individuals, teams and enterprises to create, publish and promote content; Digital Experience, which provides applications and services through Adobe Experience Cloud that enable brands and businesses to create, manage, execute, measure, monetize and optimize customer experiences; and Publishing and Advertising, which includes eLearning solutions, technical document publishing, web conferencing, document and forms platform, web application development, printing, and its Adobe Advertising Cloud offerings.