Activision Blizzard is a developer and publisher of interactive entertainment content and services. Co. develops and distributes content and services on video game consoles, personal computers, and mobile devices. Co. also operates esports leagues and provides digital advertising within its content. Co.'s segments include Activision Publishing, Inc. (Activision), Blizzard Entertainment, Inc. (Blizzard), King Digital Entertainment (King) and Other. Activision's key product franchise is Call of Duty®, a first-person action franchise. Blizzard's key product franchises include Warcraft®, Hearthstone®, Diablo® and Overwatch®. King's key product franchise is Candy Crush™, a match three franchise.