British American Tobacco is a holding company. Through its subsidiaries, Co. is a multi-category consumer goods company that provides tobacco and nicotine products to consumers around the world. Co. is organized into four regions: the U.S., Asia-Pacific and the Middle East, Americas and Sub-Saharan Africa and Europe and North Africa. Co.'s range of combustible products covers all segments, with a portfolio of international, regional and local tobacco brands to meet an array of adult tobacco consumer preferences. Co.'s tobacco business including vapour products, tobacco heating products and Modern Oral products are collectively termed the New Categories, as well as Traditional Oral products.