Intuit helps consumers and small businesses prosper by delivering financial management, compliance, and marketing products and services. Co.'s reportable segments include: Small Business and Self-Employed, which serves small businesses and the self-employed around the world, and the accounting personnel who assist and advise them; Consumer, which serves consumers and includes do-it-yourself and assisted TurboTax income tax preparation products and services sold in the U.S. and Canada; and Credit Karma, which serves consumers with a personal finance platform that provides personalized recommendations of credit card, home, auto and personal loan, and insurance products.