JetBlue Airways is New York's Hometown Airline®. Co. serves various destinations across the U.S., the Caribbean and Latin America, and between New York and London. Co. is a point-to-point system carrier, with the majority of its routes touching at least one of its focus cities: New York, Boston, Fort Lauderdale-Hollywood, Orlando, Los Angeles, and San Juan, Puerto Rico. Co. markets its services through advertising and promotions in various media forms including social media outlets. Co. engages in multi-market programs, local events and sponsorships across its route network as well as mobile marketing programs. Co.'s distribution channel to customers is through its website, www.jetblue.com.