Medifast is engaged in the health and wellness communities, called OPTAVIA. OPTAVIA is a lifestyle solution for people for whom diets alone have failed. Co. sells a variety of weight loss, weight management and healthy living products based on its proprietary formulas under the OPTAVIA, Optimal Health by Take Shape for Life, and Flavors of Home® brands. Co.'s product line includes various consumable options, including, but not limited to, bars, bites, pretzels, puffs, cereal crunch, drinks, hearty choices, oatmeal, pancakes, pudding, soft serve, shakes, smoothies, soft bakes, and soups. Co.'s nutritional products are formulated with various ingredients.