Michaels Companies is an arts and crafts retailer in North America, providing materials, project ideas and education for creative activities. Co. also operates a wholesale business under the Darice brand name and a custom framing business under the Artistree brand name. The Michaels store provides general crafts, home decor and seasonal, framing and papercrafting products. Co.'s Darice business provides a range of craft and hobby items. Co. also has online platforms including Michaels.com, ConsumerCrafts.com, Darice.com, AaronBrothers.com (its online framing solution) and its Michaels app, which connects its store and online experiences.