NIKE is engaged in the design, development and worldwide marketing and selling of athletic footwear, apparel, equipment, accessories and services. Co.'s NIKE Brand product offerings are aligned around its consumer construct focused on Men's, Women's and Kids'. Co. also designs products for the Jordan Brand and Converse. Co.'s athletic footwear products are designed primarily for specific athletic use, although a large percentage of the products are worn for casual or leisure purposes. Co. sells a line of performance equipment and accessories under the NIKE Brand name, including bags, socks, sport balls, eyewear, timepieces, digital devices and other equipment designed for sports activities.