RumbleON is a technology-based platform in the powersports industry. Although its primary focus is on the customer experience in the powersports industry, Co. participates in the wholesale automotive industry through its wholly-owned distributors of used automotive inventory, Wholesale, Inc. and its retailer AutoSport USA, Inc., both of which are the subsidiaries of it. Co.'s logistics services company, Wholesale Express, LLC, a subsidiary of Co., provides freight brokerage services facilitating transportation for dealers and consumers.