Smucker (J.M.) operates principally in one industry, the manufacturing and marketing of branded food and beverage products on a worldwide basis. Co. has three reportable segments: U.S. Retail Pet Foods, U.S. Retail Coffee, and U.S. Retail Consumer Foods. The U.S. Retail Pet Foods segment primarily includes the domestic sales of Rachael Ray Nutrish, Meow Mix, Milk-Bone, 9Lives, Kibbles 'n Bits, Pup-Peroni, and Nature's Recipe branded products; the U.S. Retail Coffee segment primarily includes the domestic sales of Folgers, Dunkin', and Cafe Bustelo branded coffee; and the U.S. Retail Consumer Foods segment primarily includes the domestic sales of Smucker's and Jif branded products.