Vipshop Holdings is a holding company. Through its subsidiaries, Co. is engaged as an online discount retailer for brands in China. Through its flash sales model, Co. provides sales events daily with a selection of products at discounted prices in limited quantities during limited time periods. Co.'s product offerings include apparel for women, men, and children, handbags and shoes, cosmetics, mother and baby care products, home goods, and other lifestyle products. Through its Vipshop Online Platform, Co. provides a selection of products and services for shoppers. Co.'s Vipshop Online Platform includes the Vipshop App, the vip.com website, and the Vipshop WeChat Mini-Program.