Weibo is a holding company. Through its subsidiaries, Co. is a social media for people to create, share and discover content. It provides a way for people and organizations to publicly express themselves in real time, interact with others on a global platform and stay connected with the world. Co.'s product categories include those for users (discovery products, self-expression products and social products), advertising (social display advertisements and promoted marketing) and marketing customers and platform partners (products for copyright content providers, products for multi-channel networks and other self-media, products for other app developers and Weibo wallet).