Activision Blizzard is a developer and publisher of interactive entertainment content and services. Co. develops and distributes content and services on video game consoles, personal computers, and mobile devices. Co. also operates esports leagues and provides digital advertising within its content. Co.'s segments include: Activision Publishing, Inc. and Blizzard Entertainment, Inc, which both deliver content through full-game and in-game sales, and license software to third-party or related-party companies that distribute their products; and King Digital Entertainment, which delivers content primarily through in-game sales and in-game advertising on the mobile platform.