Baidu is a holding company. Through its subsidiaries, Co. is an artificial intelligence (AI) company. Baidu Brain, Co.'s main AI technology engine, has enabled it to develop new AI businesses. Co.'s operations are organized into two segments, consisting of Baidu Core and iQIYI. Within Baidu Core, Co.'s product and services offerings are categorized as follows: Mobile Ecosystem, Baidu Cloud and Apollo Intelligent Driving and Other Growth Initiatives. iQIYI is an online entertainment service. iQIYI's platform features iQIYI original content, as well as a library of other professionally produced content, professional user generated content and user-generated content.