Cabelas is a retailer of hunting, fishing, camping, shooting sports, and related outdoor merchandise. Co.'s segments comprised of Merchandising, which sells products and services, including merchandise and equipment for hunting, fishing, marine use, camping, and recreational sport shooting, along with casual and outdoor apparel and footwear, optics, vehicle accessories, and gifts and home furnishings with an outdoor theme; and Financial Services, which provides customers with a rewards program via Cabela's CLUB Visa credit card, a rewards based credit card program. At the end of 2016, Co. operated 85 retail stores, 74 stores in 36 states and 11 stores in six provinces of Canada.