GrowGeneration is a marketer and distributor of nutrients, growing media, indoor and greenhouse lighting, vertical benching, environmental control systems and accessories for hydroponic gardening. Co. owns and operates retail hydroponic and organic gardening stores. Co. also operates an online superstore for cultivators at growgeneration.com. Co. carries and sells several of products, including organic nutrients and soils, improved lighting and state of the art hydroponic equipment to be used indoors and outdoors by commercial and home growers. Co. has developed a line of private label products that Co. is selling through its garden centers under proprietary brands.