J.Jill is a holding company. Co. is a national lifestyle brand that provides apparel, footwear and accessories. Co.'s products are marketed under the J.Jill brand name and sold primarily through two channels: its ecommerce platform and catalog (Direct) and its retail stores (Retail). In addition to its primary assortment, Co. has three sub-brands, Pure Jill, which is designed with a fabric-first approach, reflected in simple designs, artisanal details, interesting textures, soft natural fabrics and dye and wash techniques; Wearever, which is an all day refined dressing designed for work, travel and home; and Fit, which is a versatile performance-inspired apparel for athletic usage.