Impinj delivers the identity, location and authenticity of physical items. Co.'s platform comprises multiple product families, wirelessly connects individual items and delivers data about the connected items to business and consumer applications. Co.'s endpoint integrated circuit (IC) product family comprises miniature radios-on-a-chip that can wirelessly connect any item. Each IC attaches to a host item and includes a number to identify the item. Co.'s systems product family comprises reader ICs, readers and gateways that wirelessly provide power to, and communicate bidirectionally with, endpoint ICs on host items. They read, write, authenticate and engage the endpoint ICs on those items.