Scienjoy Holding is a holding company. Through its subsidiaries, Co. is engaged in providing mobile live streaming platforms in China and focuses on interactive show live streaming from broadcasters to users. Using Co.'s mobile applications, users can select broadcasters, enter real time video rooms to interact with them, view photos posted by broadcasters in their personal pages, leave comments, and engage in private chats with broadcasters when such broadcasters are not streaming. Co. operates primarily five platforms: Showself Live Streaming, Lehai Live Streaming, Haixiu Live Streaming, BeeLive Live Streaming Chinese (MiFeng) and BeeLive International.