Target provides its customers everyday essentials and merchandise. Co. sells an assortment of general merchandise and food. The majority of Co.'s general merchandise stores provide an edited food assortment, including perishables, dry grocery, dairy, and frozen items. Co.'s small format stores provide curated general merchandise and food assortments. Co.'s digital channels include merchandise assortment, including various items found in its stores, along with a complementary assortment. Co. also sells merchandise through periodic design and partnerships. Co.'s owned brands merchandise include: A New Day, Archer Farms®, Art Class, Ava & Viv®, Cat & Jack, and Cloud Island, among others.