TubeMogul is a provider of software for brand advertising. Advertisers use Co.'s software platform to plan, buy, measure, and optimize their brand advertising. Co.'s self-serve software platform enables advertisers to buy ad inventory across advertising channels, including linear television, video-on-demand, connected TV, digital video, digital display and social media. Co. makes its platform available through two offerings: Platform Direct, which allows advertisers to continuously run campaigns through a self-serve model, and Platform Services, which allows advertisers to specify campaign objectives and have Co.'s team execute the campaign on their behalf using Co.'s platform.